In today’s era of widespread media and advertising, ensuring the authenticity and accuracy of information related to AYUSH products is of paramount importance. While AYUSH systems are rooted in time-tested wisdom and holistic health practices, misleading advertisements by a few entities can compromise public trust and safety. This program is a progressive initiative under the Pharmacovigilance Programme for ASU&H drugs, aimed at safeguarding consumer interests by enabling the reporting of such advertisements. This will serve as a vital tool in reinforcing the quality, safety, and ethical promotion of AYUSH products, thereby supporting responsible manufacturing, marketing, regulation, consumption, and global outreach.